![]() Traffic to Match Group’s websites was down by the same amount, according to Similarweb estimates, with only showing a small (1.6%) increase. web traffic to popular online dating sites was down 22% year-over-year in January. ![]() In the U.S., usage of mobile dating apps for dating was down nearly 14% in January, compared with January 2022.website traffic by 13.3% year-over-year in January, but U.S. Grindr (NYSE: GRNDR), the gay dating app, last reported earnings in December after going public. Bumble (NASDAQ: BMBL) is expected to report earnings on February 22. Match missed Wall Street expectations in its January 31 earnings report. web traffic to Match brand websites was down 22%. ![]() This pattern weighs on a number of public companies, including Match Group (NASDAQ: MTCH), owner of many of the largest online dating websites and apps, for which usage of the mobile apps we tracked was down 16.5%, year over year, in January, using U.S. ![]() That is also what we see with web access to dating services. Since mobile apps are extremely important to the online dating market, this time we worked with data scientists from Similarweb research and development to create a combined monthly active users estimate for iOS and Android in the United States. Online dating services continue to attract fewer users to their apps and fewer visitors to their websites, We called it the romance recession the last time we covered online dating, and it’s only gotten deeper. Valentine’s Day online dating market update ![]()
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